Coke Zero isn’t afraid to laugh at itself with this self-deprecating ad courtesy of Crispin Porter & Bogusky. Ad Age reviewer Bob Garfield gave this spot four stars: “A word-for-word, shot-for-shot remake of Coke's sainted 1980 'Mean Joe Greene' ad, this one with the Steelers’ Troy Polamalu, is interrupted by the now-familiar "Coke" brand managers," Garfield wrote. "They're infuriated that not just the flagship's taste but its sacred imagery is being stolen by Coke Zero. The updated jersey-tossing moment is a perfect kicker.”
Compare it with the original "Hey Kid" from Super Bowl XIV in 1980.
Co-executive creative directors: Rob Reilly, Andrew Keller. Creative directors: Alex Burnard, Dave Schiff. Copywriter: Dave Thomas. Art director: Brian Born. Interactive creative director: Jeff Benjamin. Director of integrated production: David Rolfe.
BRAND: Coke Zero
AGENCY: Crispin Porter & Bogusky
QUARTER AIRED: Q3