In this week's edition, McDonald's unusual recruitment play, the curious muse behind gorgeous cannabis packaging, CoverGirl gives consumers license to apply in public, Apple's "frightening" move for the WWDC and Samsung's one-billion color experiment.
See more breakthrough brand ideas at Creativity-online.com.
Director: Tom Kuntz
Production Company: MJZ
CoverGirl: Project PDA
Agency: Droga5 New York
Samsung: The Billion Color Film
1964 Supply Co.: 1964 Supply Co. Trailer
Agency: One Twenty Three West Vancouver
McDonald's (Sweden): Enlist
Agency: DDB Stockholm