Welcome to the Creativity Top 5. Each week, we'll present the best ideas in brand creativity -- and we're not just talking about traditional commercials and ads. In this space, you'll see the smartest moves in content, technology, entertainment, product development, PR, experiential and more -- all the genius ideas marketers and agencies have conceived to connect with consumers in meaningful, useful and entertaining ways.
This week, we feature "reboots" of famous pop culture hits; a pet food brand's devious strategy to encourage dog adoption; Toyota's smart outdoor campaign designed to sell cars and help the environment; and Zocdoc's clever method to improve its own customer service.
Zocdoc "Patient-Powered Search"
Agency: Office of Baby
Executive Creative Director: Nathan Frank, Paul Caiozzo
Creative Director: Michael Hagos
Art Director: Kelsey Shang
Producer: Connor Hull
Developer: Scott Leisawitz
Comic Relief "'Love, Actually' Sequel Teaser"
Director: Richard Curtis
Domino's "Home for Pizza"
Agency: Crispin Porter + Bogusky
Director: Matt Lenski
Production Company: Arts & Sciences
Pedigree "Child Replacement Program"
Agency: Colenso BBDO
Production/Film Company: Exit Films
Director: Adam Gunser
Sound Design: Franklin Road
Media Agency: Starcom NZ