“Gamers like action, detail, fantasy, swords and babes,” Ad Age’s Super Bowl ad reviewer said of this console video game spot in 2010. “To the rest of us, all those countless pixels just represent an inner circle of hell. Turns out, we're all correct. An amazing trailer.”
Electronic Arts' “Hell Awaits,” by Wieden & Kennedy, was also a precursor to the rising phenomenon of mobile app games advertising in the Super Bowl, exemplified by the “Heroes Charge,” “Clash of Clans” and “Game of War” trifecta in Super Bowl XLIX (where no console games advertised).
BRAND: Dante's Inferno
AGENCY: Wieden & Kennedy
QUARTER AIRED: Q4