Dell - Slap

February 03, 2008 | :30

"Slap" by Mother New York was the first Super Bowl spot for Dell, which wanted to promote its new special-edition computer, Red, the proceeds of which went to African AIDS treatment centers. Watch to see a flawless execution of an almost-too-simple premise.

Director: Samuel Bayer. Production company: HSI. Creative directors: Linus Karlsson, Paul Malmstrom. Agency producer: Michael Aaron. Copywriter: Bobby Hershfield. Art director: Bill Moulton. Editorial: Bug Editorial. Editor: Andre Betz. 

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  • BrandDell
  • Year2008
  • AgencyMother
  • Superbowl #XLII
  • Quarter airedQ1