"Slap" by Mother New York was the first Super Bowl spot for Dell, which wanted to promote its new special-edition computer, Red, the proceeds of which went to African AIDS treatment centers. Watch to see a flawless execution of an almost-too-simple premise.

Director: Samuel Bayer. Production company: HSI. Creative directors: Linus Karlsson, Paul Malmstrom. Agency producer: Michael Aaron. Copywriter: Bobby Hershfield. Art director: Bill Moulton. Editorial: Bug Editorial. Editor: Andre Betz. 

BRAND: Dell

YEAR: 2008

AGENCY: Mother

SUPERBOWL: XLII

QUARTER AIRED: Q1