One of seven PepsiCo spots in Super Bowl XLII, BDDO New York's minute-long, first-quarter, Diet Pepsi Max ad "Nod" shows a nation of people -- many of them stars without dialogue in the long Super Bowl tradition of celebrity cameos -- falling asleep to the tune of "What is Love," with an appearance by "Satruday Night Live" and "Night at the Roxbury" actor Chris Kattan.
Diet Pepsi Max would be back for Super Bowl XLIII under the new name "Pepsi Max" ("I'm Good") and returned to the big game for various later years as well.
Director: Paul Middleditch. Production company: White Label Product. Executive creative director: Don Schneider. Creative director/copywriter: Brian Donovan. Creative director/art director: Mike Boulia. Editorial: Nomad. Editor: Tom Muldoon.
BRAND: Diet Pepsi Max
QUARTER AIRED: Q1