Dodge and Omnicom's BBDO Detroit present a father who dreams of dropping his kids off at practice in a car his friends actually think is cool. The answer is the Magnum, a performance station wagon that lets dad tell Bobo to scram.

Director: Traktor, the collective whose Super Bowl work also includes GE's "Scarecrow" and FedEx's "Stick." Production company: Partizan. Director of photography: Adam Kimmel.

Creative director/art director: Sam Sefton. Creative director/copywriter: Rick Dennis. 

Music Company: Hum. Composer: Jeff Koz.

Editorial: Jigsaw. Editor: Jon Hopp. 

BRAND: Dodge

YEAR: 2004

AGENCY: BBDO

SUPERBOWL: XXXVIII