Dodge and Omnicom's BBDO Detroit present a father who dreams of dropping his kids off at practice in a car his friends actually think is cool. The answer is the Magnum, a performance station wagon that lets dad tell Bobo to scram.
Creative director/art director: Sam Sefton. Creative director/copywriter: Rick Dennis.
Music Company: Hum. Composer: Jeff Koz.
Editorial: Jigsaw. Editor: Jon Hopp.