Do Smarter Devices Mean Smarter Marketing?

By Nathan Skid | March 29, 2017 | 3:00

The key aspect of the connected home is the unmolested collection of authentic human behavior and the deep insights that result.

This is the data that marketers dream about: authentic behavioral insights collected over long stretches of time without manipulation and free of fear of an observer effect.

But what is the smartest use of that unadulterated data? Here's a hint: It has nothing to do with targeting audiences on a big scale.