Doritos Blaze vs. Mtn Dew Ice Part 1

February 04, 2018 | :30

The first of back-to-back ads for sibling PepsiCo brands Doritos and Mtn Dew stars "Game of Thrones" star Peter Dinklage lip-syncing rap lyrics from Busta Rhymes' part in the Chris Brown song "Look at Me Now" to promote Doritos Blaze, a spicy line extension. The real rapper makes a cameo in the flame-filled ad, appearing quickly in a picture frame.

Morgan Freeman answers in the ad that ran immediately following with his take on Missy Elliott's "Get Ur Freak On" for Mtn Dew Ice, a new lemon-lime version of the soft drink. She also makes a cameo. The agency behind the ads is Goodby, Silverstein & Partners.

"This is a great example of the power of PepsiCo's food and beverage portfolio coming to life for consumers on one of the world's largest stages," PepsiCo North America CEO Al Carey said in a statement. The company had long touted the "power of one" to investors as it justified keeping beverage brands and snack brands under the same roof.

The spot represented Doritos' return to the Super Bowl after sitting out 2017. Its crowd-sourced "Crash the Super Bowl" program ended a 10-year run in 2016 with "Doritos Dogs" and "Ultrasound."

Doritos and Mtn Dew teased the ads in mid-January and released the spots on Jan. 30, five days before the game.

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  • BrandDoritos
  • Year2018
  • AgencyGoodby, Silverstein & Partners
  • Superbowl #LII
  • Quarter aired