Morgan Freeman responds in a lip-sync battle against Peter Dinklage in this second of two consecutive spots for PepsiCo brands Doritos and Mtn Dew, trying to simulate a performance of Missy Elliott's "Get Ur Freak On" in a promo for Mtn Dew Ice.
It was Mtn Dew's first Super Bowl buy since its memorable "Puppymonkeybaby" ran in 2016. PepsiCo also used 2018 Super Bowl air time to back its flagship Pepsi-Cola brand with a cast of current and former brand endorsers, including Cindy Crawford.
BRAND: Mtn Dew
AGENCY: Goodby, Silverstein & Partners