Three-term New York governor Mario Cuomo was defeated in November 1994 by George Pataki. Texas governor Ann Richards lost her re-election bid to future president George W. Bush in the same election. Both were surprised. In January 1995, they made light of their shock -- and made a little money too -- in this Super Bowl XXIX ad by BBDO for Doritos, part of PepsiCo's Frito-Lay division.

One joke has Richards claiming the Cowboys always won when she was governor, but as The New York Times took the time to point out, they actually lost the NFC championship to the 49ers two days before Bush was sworn in to take over.

The politically themed commercial was neither PepsiCo's first nor last. It previously used former vice president Dan Quayle to promote Wavy Lay's in Super Bowl XXVIII. And in 2001, it would feature former senator and presidential candidate Bob Dole to help promote Pepsi to viewers of Super Bowl XXXV ("Bob Dole").

Nor was it Doritos' first Super Bowl using big names recently brought low: One year earlier it featured Chevy Chase in a spot making fun of his doomed gig as a late-night host on Fox ("Canceled"). 

BRAND: Doritos

YEAR: 1995

AGENCY: BBDO

SUPERBOWL: XXIX