Doritos - Middle Seat

February 01, 2015 | :30

This consumer-generated prize-winner would never get a trophy at the Cannes Lions Festival of Creativity, but the "Crash the Super Bowl" spots always did well for Doritos -- and there were always enough professionally made ads that were worse. In this one: Dude on a plane has an empty middle seat next to him and is going out of his way to stop standby passengers from sitting next to him. But when he sees an attractive woman, he whips out his bag of Doritos to lure her to the seat. It works, but she totally has a kid. Get it?!?!? The ad was created for $2,000 by Scott Zabielski, a Los Angeles-based director and producer whose son who played the baby.

Super Bowl XLIX would prove to be the second to last outing for "Crash the Super Bowl," which changed big-game advertising but came to an end with a finale in Super Bowl 50.

Created with an assist from Goodby, Silverstein & Partners.

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  • BrandDoritos
  • Year2015
  • AgencyGoodby, Silverstein & Partners
  • Superbowl #XLIX
  • Quarter airedQ2