It’s hard enough to make an ad that people both pretty much like and remember to associate with the correct brand, but “Sling Baby” came out of Super Bowl XLVI with the top scores of all ads in both measures, according to Nielsen research in 2012. It also topped the USA Today Facebook Super Bowl Ad Meter, which counted voted by Facebook users.
Altogether it was yet another success for Doritos’ user-generated-ad contest “Crash the Super Bowl.” The spot was one of two chosen from over 6,1000 submissions to receive precious air time during the game (see also "Man's Best Friend"). The work was assisted, as always, by Goodby, Silverstein & Partners.
Doritos wasn't the only brand with a consumer-generated spot in Super Bowl XLVI: See also Chevy Camero's "Happy Grad."
AGENCY: Goodby, Silverstein & Partners
QUARTER AIRED: Q2