After seeing a “significant increase in brand recognition and sales” following its popular 2005 Super Bowl debut ("Unicorn"), Emerald Nuts returned to the big game with a new spin on its previous ads playing with mnemonics. Developed by Goodby, Silverstein & Partners, creator of the “Got Milk” campaign, the 30-second ad features a little druid and machete enthusiasts.
Emerald Nuts made one more consecutive Super Bowl appearance in 2007, with Goodby's "Boogeyman," then ceded the salty snacks category for a few years to brands such Doritos, Cheetos and Planters.
Director: Jim Hosking. Production company: Partizan.
Creative director: Jeff Goodby. Agency executive producer: Elizabeth O’Toole. Copywriter: Will Elliott. Art directors: Stacy Milrany, John Nussbaum. Editorial: Umlaut Films.
BRAND: Emerald Nuts
AGENCY: Goodby, Silverstein & Partners
QUARTER AIRED: Q4