The wisecracking baby was back again for a fourth year, this time with two different ads. The baby waxes sentimental about his tailor Enzo in the first and rebukes a sneezing cat in the second.
Grey Group, which originated the baby concept, created these latest as well. Comedian Pete Holmes voices the baby.
Director: Elma Garcia. Production Company: Space Program. Executive producer: Bill Reilly.
Grey chief creative officer: Tor Myhren. Creative director: Jeff Vinick. Copywriters: Tor Myhren, Jeff Vinick, John Clarkson, Pete Holmes. Director of broadcast production: Bennett McCarroll. VP-producer: Kimberly Kietz. Project manager: Lia Armatas. Voiceover casting: Nina Pratt, Jerry Saviola. Music producers: Josh Rabinowitz, Lee Brooks. Executive producer: Elizabeth Kiehner. Producer: Javier Gonzalez.
VFX/design: The Mill. Executive producer: Jared Yeater. 2D lead artists: Kevin Quinlan, Adam Grint. 3D lead artist: Corey Brown. 2D artists: John Ciampa, Steve Koenig, Gigi Ng, Matt Wilmshurst. Assists: Robert Bruce, Jeanette Williford.
Editorial: VisionPost. Editor: Alex Cohan. Assistant editor: Matt Steinhart. Producer: Suzie Rosentha.
BRAND: E-Trade
YEAR: 2011
AGENCY: Grey
SUPERBOWL: XLV
QUARTER AIRED: Q4