The wisecracking baby was back again for a fourth year, this time with two different ads. The baby waxes sentimental about his tailor Enzo in the first and rebukes a sneezing cat in the second.
Grey Group, which originated the baby concept, created these latest as well. Comedian Pete Holmes voices the baby.
Director: Elma Garcia. Production Company: Space Program. Executive producer: Bill Reilly.
Grey chief creative officer: Tor Myhren. Creative director: Jeff Vinick. Copywriters: Tor Myhren, Jeff Vinick, John Clarkson, Pete Holmes, Zack Menna, Rich Singer.
Director of broadcast production: Bennett McCarroll. VP-producer: Kimberly Kietz. Project manager: Lia Armatas. Voiceover casting: Nina Pratt, Jerry Saviola. Music producers: Josh Rabinowitz, Lee Brooks. Executive producer: Elizabeth Kiehner. Producer: Javier Gonzalez. Editorial: VisionPost. Editor: Alex Cohan.
BRAND: E-Trade
YEAR: 2011
AGENCY: Grey
SUPERBOWL: XLV
QUARTER AIRED: Q3
