After a successful Super Bowl debut in 2008 ("Talking Baby Part 1" and "Talking Baby Part 2"), E-Trade's spokesinfant is back. This time he's got a sidekick, a fellow baby who (childishly) changes the subject from the shattered economy -- which E-Trade and WPP's Grey New York make a selling point for the online brokerage instead of a reason to quit messing with stocks -- in order to sing an old Mr. Mister track, "Wings," in adult falsetto.
Director: Randy Krallman, who also directed the prior year's talking baby spots. Production company: Smuggler.
Chief creative officer: Tor Myhren. Executive creative director: Noel Cottrell. Creative director/art director: Paul Behnen. Art director: Amy Ferguson. Copywriters: Eli Terry, Randy Krallman. Agency executive producer: Bennett McCarroll. Agency producer: Alison Horn.
VFX: Framestore. Graphics: Speedshape. Audio: Sound Lounge. Mixer: Philip Loeb.
Editorial: Cosmo Street. Editor: Joshua Berger.
QUARTER AIRED: Q2