This was the sort of fun, oversexed ad that Americans expect from Fiat and accept because Italians are a sexy people. Just look at this ad! Even old Italians like to have sex! Alas, even in Italy, some old guys need a little help from a little pill. But our elderly Lothario's pill gets away from him and ends up in the gas tank of a Fiat, which suddenly becomes butch. It's a little on the long side -- Fiat's 2012 Super Bowl ad "Seduction" is more efficient -- but it's amusing and finds a way to show the difference between the previous 500 and the new, manly 500X.
The ad was directed by Antony Hoffman and produced by Italy’s Filmmaster Productions.
AGENCY: The Richards Group
QUARTER AIRED: Q2