Garmin returned to the Super Bowl in 2008 with an ad by Tierney Minneapolis after its 2007 debut "Maposaurus," which was created by Fallon. Here what initially looks like a prescient ad about self-driving cars turns out to star Napoleon himself, arriving smartly at his destination thanks to a Garmin GPS. "Napoleon" was shot on location in Paris.
Director: Lance Acord.
Creative director/writer: Brian Tierney
Agency producer: Barth Ward.
BRAND: Garmin
YEAR: 2008
AGENCY: Tierney
SUPERBOWL: XLII
QUARTER AIRED: Q2