The scarecrow from "The Wizard of Oz" climbs on power lines and towers as he sings "If I Only Had a Brain" in this GE ad via BBDO New York for Smart Grid technology designed to make electrical infrastructure more efficient.

GE and BBDO, part of Omnicom Group, would return to the Super Bowl in 2012 with "Power and Beer" and "Building Something Big."

Director: The filmmaking collective Traktor, which also lensed big-game spots "Stick" for FedEx and "Monkey on Your Back" for Dodge. Production company: Traktor.

BBDO chief creative officers: David Lubars, Bill Bruce. Executive creative director: Don Schneider. Senior creative director/art director: Ted Shaine. Senior creative director/copywriter: Tom Darbyshire. Director of TV production: Regina Ebel. Assistant producer: Regina Iannuzzi. Director of music: Rani Vaz.

VFX/animation: Framestore. VFX head of production: Laney Gradus. Audio post production: Sonic Union. Mixer. Michael Marinelli.

Music: DHMA. Editorial: Crew Cuts. Editor: Sherri Margulies.

BRAND: General Electric

YEAR: 2009

AGENCY: BBDO

SUPERBOWL: XLIII

QUARTER AIRED: Q4