The scarecrow from "The Wizard of Oz" climbs on power lines and towers as he sings "If I Only Had a Brain" in this GE ad via BBDO New York for Smart Grid technology designed to make electrical infrastructure more efficient.
BBDO chief creative officers: David Lubars, Bill Bruce. Executive creative director: Don Schneider. Senior creative director/art director: Ted Shaine. Senior creative director/copywriter: Tom Darbyshire. Director of TV production: Regina Ebel. Assistant producer: Regina Iannuzzi. Director of music: Rani Vaz.
VFX/animation: Framestore. VFX head of production: Laney Gradus. Audio post production: Sonic Union. Mixer. Michael Marinelli.
Music: DHMA. Editorial: Crew Cuts. Editor: Sherri Margulies.
BRAND: General Electric
QUARTER AIRED: Q4