GoDaddy’s Super Bowl XLIV advertising finds the company still in the thick of its effort to tease viewers with suggestions of sexuality and to spin the surrounding publicity into something worth talking about in itself. The strategy had a few more years to run before GoDaddy would start turning the freighter ("The Epic Quit" in 2014, "Working" in 2015).

BRAND: GoDaddy

YEAR: 2009

AGENCY: internal

SUPERBOWL: XLIV

QUARTER AIRED: Q4