“The Cloud,” one of a pair of GoDaddy commercials in the 2012 game, features veteran "GoDaddy Girl" and race-car driver Danica Patrick and a re-formed version of the Pussycat Dolls, touting the company's cloud-based services, then still a relatively new concept for mass audiences. GoDaddy was graded with a ”D” in the Kellogg School’s eighth annual Super Bowl advertising review, which is designed to rate ads on factors such as the attention they grab, their distinctiveness and their brand positioning. 

BRAND: GoDaddy

YEAR: 2012

AGENCY: internal

SUPERBOWL: XLVI

QUARTER AIRED: Q4