A couple of hapless apartment painters, just trying to push a grand piano out of the way, are shown accidentally sending it sliding toward a floor-to-ceiling window in a residential tower. Fortunately it provides an opportunity for Hartford to demonstrate the selling proposition for insurance -- a delicate task on Super Bowl Sunday, as Nationwide's "Boy" demonstrated in 2015. The announcer in this Super Bowl XXXIII ad out of Arnold Communications runs through some possibilities: the window breaks but stops the piano; the piano breaks through the window and plunges down to the street, where it caves in the roof of a truck; or, harrowingly, "possibility three: a meter maid breaks its fall." We see the piano racing down toward said meter maid, but mercifully the ad cuts short before we have to witness any carnage. "You did opt for liability, didn't you?" the announcer asks before reciting the ad's tagline: "Whatever life brings you, bring it on."

BRAND: Hartford Insurance

YEAR: 1999

AGENCY: Arnold Communications

SUPERBOWL: XXXIII

QUARTER AIRED: Q3