Casual game apps for smartphones surprised many viewers with their financial resources by turning up in Super Bowl XLIX. This ad for Ucool's "Heroes Charge" game, created internally, featured fine graphics but went up against concurrent advertising for "Clash of Clans" and "Game of War."

BRAND: Heroes Charge

YEAR: 2015

AGENCY: internal

SUPERBOWL: XLIX

QUARTER AIRED: Q4