Hit TV Shows That Almost Weren't
The Upfronts are where the networks try to pitch advertisers on their next hit show, but as history shows, picking winners in TV is a gamble at best.
By Ad Age Studio 30 - 6 hours 21 min ago
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By Brian Bonilla - 8 hours 30 min ago
By Maia Vines - 1 day 14 hours ago
By Erika Wheless - 1 day 18 hours ago
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By Ad Age Staff - 2 days 17 hours ago
The Upfronts are where the networks try to pitch advertisers on their next hit show, but as history shows, picking winners in TV is a gamble at best.
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