Holiday Inn’s Super Bowl XXXI ad in 1997 ("Bob Johnson") made a big, controversial impact but only aired once. The chain’s return to the big game for Super Bowl XXXII in 1998, again with independent Fallon McElligott and again with an outlandish premise, fared better.
The brand previously ran a quality-of-service ad in the 1986 Super Bowl ("A Promise").
Production Company: Nice Shoes.
BRAND: Holiday Inn
AGENCY: Fallon McElligott
QUARTER AIRED: Q1