Honda - Mud Flap

February 05, 2006 | :30

The pinup silhouette on the mud flap of a truck comes alive in this Super Bowl XL commercial from Rubin Postaer and Associates.

She admires the Honda Ridgeline pickup on the opposite mud flap, then finds a fellow road warrior at the wheel: Yosemite Sam. 

“Even those who have spent their entire lives around trucks," the voiceover concludes, making sense of the premise and turning it into a pitch, "have never seen a truck like this.”

Honda was a frequent but intermittent Super Bowl advertiser over the years, although consistent as far as RPA went. The marketer and agency returned in 2007 with "Elvis." 

Visual effects: A52. Director: A52's Andy Hall. Production company: Pecubu Productions.

Creative director: Joe Baratelli. Agency producer: Julie Dolson. Copywriter: Adam Lowrey. Art director: Chuck Blackwell. Editorial: Rock Paper Scissors.

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  • BrandHonda
  • Year2006
  • AgencyRPA
  • Superbowl #XL
  • Quarter airedQ4