One of two Honda spots in 2007's Super Bowl XLI, "Slalom" may be one of those exceptions that proves the rule(s) of Super Bowl advertising.
As Ad Age critic Bob Garfield noted at the time, the ad by Rubin Postaer & Associates in Santa Clara, Calif., "ain't Super Bowl fancy or Super Bowl funny." What is, however, is an effective way to sell Hondas to the many millions of people within the Super Bowl audience who will be impressed by fuel efficiency and safety claims.
Both "Slalom" and the other Honda ad, "Elvis," ran in the fourth quarter.
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