Honda - The Squirrel

February 07, 2010 | :30

Honda used Super Bowl XLIV to introduce an entirely new model, the Crosstour wagon-sedan crossover. It is multifaceted, in its function and its sheet metal. It also has a lot of storage space, hence the metaphor in this Super Bowl spot by RPA of a squirrel stuffing objects into a tree trunk. Without much animation in any Super Bowl ad roster, the technique stands out on its own here. But the animation is striking, to boot, cutting facets into each object as if it were a gemstone.

Director: Andy Hall. Executive producer: Gary Paticoff. Art director: Chuck Blackwell. Senior Copywriter: Seth Prandini. Production company: Elastic. Design studio: Elastic. Designers: Henry De Leon, Max Ulichney. VFX studio: A52. 

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  • BrandHonda
  • Year2010
  • AgencyRPA
  • Superbowl #XLIV
  • Quarter airedQ4