Hormel Chili - Out of Control
“Out of Control” by BBDO Minneapolis works hard to attach over-the-top, goofball excitement to a rookie Super Bowl brand from an unlikely big-game category. Together with "Bold Innovation," Hormel Chili's other ad in Super Bowl XXXII, it leaves a surprising impression.
The Hormel brand manager on the ads at the time, Jeffrey Ettinger, was named CEO of Hormel Foods in 2005.
BRAND: Hormel Chili
YEAR: 1998
AGENCY: BBDO
SUPERBOWL: XXXII
