A security guard daydreams about not being a security guard as he surfs Hotjobs.com in this Super Bowl XXXIII ad out of the Troy, Mich., office of Interpublic Group of Cos.' McCann-Erickson. To the strains of Curtis Mayfield's "Superfly," we see the guard reimagined as financial-industry bigwig, an actor, a scientist and a fashion designer. In the end he does get a new job -- albeit none of the above.
The ad went up against Monster.com's powerful "When I Grow Up," one of several years when the job sites would go head to head in the Super Bowl. Ad Age critic Bob Garfield wrote that HotJobs' spot wasn't as clever, but argued that it was more effective for putting the sales pitch front and center.
QUARTER AIRED: Q3