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How Subway Does Product Placement (Just Don't Call It That) Video from Ad Age
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    Ad Age Video Marketer's Playbook: The CMO's Guide To Success How Subway Does Product Placement (Just Don't Call It That)

    How Subway Does Product Placement (Just Don't Call It That)
    By Ad Age Video | October 05, 2015

    Subway is known for unashamedly inserting itself into pop culture, from hit TV shows to live sports. But whatever you do, don't let Chief Marketing Officer Tony Pace catch you calling it product placement.

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