Nothing is for certain in life but death and taxes, so your tax-prep ads always have a ready-made guest star (although they rarely take the opportunity).
Here Murray the CPA may have lost a client in this H&R Block ad via longstanding agency Campbell Muthun, part of the Interpublic Group of Companies, but he has bigger things to worry about.
The Super Bowl always comes in the middle of tax season, so it's well-suited for tax-prep ads, but doesn't run quite as many as the calendar position might suggest. TaxAct would swing through in 2012 ("Free to Pee") and TurboTax would run ads in 2014 ("Love Hurts") and 2015 ("Boston Tea Party"). By 2009, H&R Block was wrapping up an intermittent run that comprised "Willie Nelson" in 2003 and "Willie Doll" in 2004.
Director: Bryan Buckley, whose Super Bowl work also includes the aforementioned "Love Hurts," FedEx's "Desert Island," Monster.com's "When I Grow Up," SodaStream's "Saving the World," CareerBuilder.com's "Monkeys," HomeAway's "The Griswolds" and Burger King's "America's Favorite." Production company: Hungry Man. Executive producer: Kevin Byrne. Line producer: Mino Jarjoura.
Chief creative officer: Jonathan Hoffman. Executive creative director: Reid Holmes. Creative director: Joe Stefanson. Art director: Gary Carter. Copywriter: Paul Brink. Executive producer: John Borchardt. Head of production: Kathy DiToro.
Costuming: Legacy Effects. Editorial: Big Sky Editorial. Editor: Chris Franklin. Assistant editor: Cristina Cingone. VFX supervisor: Ryan Sears.
BRAND: H&R Block
AGENCY: Campbell Mithun
QUARTER AIRED: Q2