What will happen when your new Hyundai's warranty runs out in 10 years? Brett Favre, at age 50, will be MVP.

By Super Bowl XLIV on Feb. 2, 2010, the longtime Green Bay Packers quarterback had retired, un-retired and joined the New York Jets, possibly retired and wound up on the Minnesota Vikings. His final game in the NFL wouldn’t come until December of that year. 

A nice execution of the rest-assured/reliable-auto messaging for the Super Bowl crowd, handled by Innocean Worldwide Americas, part of the Hyundai Group conglomerate. Hyundai and Innocean also ran "Paint" in the 2010 game.

BRAND: HYUNDAI

YEAR: 2010

AGENCY: Innocean

SUPERBOWL: XLIV

QUARTER AIRED: Q2