One of a trio of Hyundai spots narrated by Jeff Bridges in Super Bowl XLV, "Hypnotized" suggests we've been taught that compact cars are a compromise and offers the 40-mile-per-gallon Elantra as counterpoint.

The music and approach are a bit jarring, until the Elantra arrives anyway, an unusual approach that nonetheless likely caught viewers' attention. 

BRAND: Hyundai

YEAR: 2011

AGENCY: Innocean

SUPERBOWL: XLV

QUARTER AIRED: Q1