Hyundai - Hypnotized
One of a trio of Hyundai spots narrated by Jeff Bridges in Super Bowl XLV, "Hypnotized" suggests we've been taught that compact cars are a compromise and offers the 40-mile-per-gallon Elantra as counterpoint.
The music and approach are a bit jarring, until the Elantra arrives anyway, an unusual approach that nonetheless likely caught viewers' attention.
BRAND: Hyundai
YEAR: 2011
AGENCY: Innocean
SUPERBOWL: XLV
QUARTER AIRED: Q1
2011: Super Bowl XLV
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