The second of two Hyundai ads in Super Bowl XLVII, "Stuck" plays up the power of the Sonata with a sort of mock performance demonstration. Having a 274-horsepower engine is worth it, the ad tells viewers, given everything else on the road ahead. Hyundai's other 2013 spot, "Team," took viewers on a quick drive to round up the gang.
The pair of in-game commercials for Hyundai followed a 60-second ad before the game that featured indie rock band The Flaming Lips. All spots were created by Hyundai’s internal agency, Innocean.
Director: Hamish Rothwell. Executive producers: Jen Barrows, Sam Long.
Executive creative director: Greg Braun. Creative director/art director: Robert Prins. Creative director/copywriter: Max Godsil. Associate creative director/art director: Scott Wilson. Director of integrated production: Jamil Bardowell. Senior producer: Shelley Eisner.
VFX: A52. Music: Human. Sound: 740 Sound. Editorial: Rock Paper Scissors. Editor: Stewart Reeves.
QUARTER AIRED: Q2