This spot that ran between the first and second quarters of Super Bowl LI, Intel's first big-game showing since "Lunchroom" in 2010, deploys Tom Brady to promote the marketers 360-degree replay technology, which was also used in the telecast of the game. (Brady was also on the field for the game, where his Patriots ultimately beat the Falcons 34-28 in the first Super Bowl overtime.)

The ad, created by McGarryBowen, continued Intel's push to reposition its tech among consumers with initiatives like a groundbreaking Grammys performance by Lady Gaga. 

"Brady Every Day" was posted online in full on Jan. 12, making it the first pre-released Super Bowl ad of the season.

Director: Wayne McClammy. Production company: Hungryman. Executive producer: Mino Jarjoura.
Director of photography: Brian Newman.

McGarryBowen creative directors: Marianne Besch, Drew Jaz, Lorrin O'Niell. Producer: Stacy Kay.

BRAND: Intel

YEAR: 2017

AGENCY: McGarryBowen

SUPERBOWL: LI

QUARTER AIRED: Q1