This spot that ran between the first and second quarters of Super Bowl LI, Intel's first big-game showing since "Lunchroom" in 2010, deploys Tom Brady to promote the marketers 360-degree replay technology, which was also used in the telecast of the game. (Brady was also on the field for the game, where his Patriots ultimately beat the Falcons 34-28 in the first Super Bowl overtime.)
The ad, created by McGarryBowen, continued Intel's push to reposition its tech among consumers with initiatives like a groundbreaking Grammys performance by Lady Gaga.
"Brady Every Day" was posted online in full on Jan. 12, making it the first pre-released Super Bowl ad of the season.
Director: Wayne McClammy. Production company: Hungryman. Executive producer: Mino Jarjoura.
Director of photography: Brian Newman.
McGarryBowen creative directors: Marianne Besch, Drew Jaz, Lorrin O'Niell. Producer: Stacy Kay.
QUARTER AIRED: Q1