This ad starts out seemingly in full-on Team America mode, with "This Land Is Your Land" as the soundtrack. But at the halfway mark, Chrysler's Jeep and The Richards Group start cutting international scenes into American's highlands. Ultimately we're encouraged to be good global citizens, sort of like the Jeep Renegade, which is an SUV, but it's America's smallest and lightest SUV.
It seems an ad perfectly built for millennials and boomers who wish they were millennials -- and one easy to edit for an international audience.
Compare it with Jeep and The Richards Group's 2014 Super Bowl Outing, "Restless."
AGENCY: The Richards Group
QUARTER AIRED: Q3