The race to translate "I surrender" in a sumo ring perfectly illustrates the value of the $1 online question-answering service, which promises the information you need, “not links.”

KGB supplemented its Super Bowl debut with two ads during the pre-game coverage on CBS. "Parachutes" starred William and Stephen Baldwin eagerly seeking an answer to the question of how two people can use one chute. "Clown" features moms in need of solid information on party entertainment.

The company said it had also submitted a would-be Super Bowl ad called "In the Hole" that CBS rejected because, KGB said in a press release, "it depicted golfing husbands who, without kgb to provide them with valid information for a discussion on global warming, were left in positions that revealed their inability to correctly answer questions on their own."

"Sumo" was created by agency Brooklyn Brothers. Production company: House of Usher Films.

BRAND: KGB

YEAR: 2010

AGENCY: Brooklyn Brothers

SUPERBOWL: XLIV

QUARTER AIRED: Q3