After a multidimensional, intergalactic space epic for the Optima in 2011 (“One Epic Ride”), Kia Motors and independent agency David & Goliath get back to slightly more relatable, charming content -- an “extreme dream sequence,” as Kia described it -- with a great soundtrack. And watch for an ending that’s a nice twist on your typical testosterone-laden football ad, bringing viewers from kick-ass to "Awwww, you guys!" in under 60 seconds.
Model Adriana Lima, seen here waving the checkered flag, starred in a separate Super Bowl ad in 2012 promoting Teleflora ("Valentine's Night").
Kia premiered the ad Feb. 2, three days before the game, on YouTube and in movie theaters using National CineMedia's FirstLook pre-movie program. Shorter teaser clips also appeared on TV and in movie theaters. “A Dream Car. For Real Life” was David & Goliath’s third consecutive Super Bowl appearance for Kia.
Director: Noam Murro, who also directed Kia's 2011 Super Bowl ad "One Epic Ride." Production company: Biscuit. Director of photography: Salvatore Totino. Executive producer: Shawn Lacy, Colleen O'Donnell. Line producer: Jay Veal.
Chief creative officer: David Angelo. Executive creative director: Colin Jeffery. Associate creative directors: Eron Broughton, Phil Covitz. Copywriter: Justin Bajan. Art director: Dan Madsen. Executive producer/managing director: Carol Lombard. Executive producer: Paul Albanese. Producer: Jennifer Mersis. Managing partner/client services: Brian Dunbar. Group account director: Brook Dore. Management supervisor: Jill Jagger. Director of strategic planning: David Measer. Strategic planner: Steven Garcia.
Editorial: Union Editorial. Editor: Jim Haygood. Executive producer: Michael Raimondi.
AGENCY: David & Goliath
QUARTER AIRED: Q4