Following a bit of robotic slapstick in the third quarter ("Hotbots"), Kia comes back in the fourth quarter of Super Bowl XLVII to answer one of life's most difficult questions, “Where do babies come from?”
The 60-second spot for the Sorrento was also released online days before the game to generate buzz on social media. As often happens on game day, of course, it went head-to-head with a bevy of other auto brands in the Super Bowl. Other 2014 Super Bowl advertisers on four wheels included Honda ("Hugfest"), Maserati ("Strike"), Chevrolet ("Romance," "Life"), Jaguar ("Rendezvous"), Hyundai ("Dad's Sixth Sense," "Nice"), Audi ("Doberhuahua"), Jeep ("Restless"), Toyota ("No Room for Boring"), Volkswagen ("Wings") and Chrysler ("America's Import").
Both "Hotbots" and "Space Babies" were created by independent shop David & Goliath, Kia's agency since 1999, responsible for Kia’s Super Bowl efforts in previous years including "A Dream Car. For Real Life" in 2013.
Director: Jake Scott, whose Super Bowl portfolio would soon add Coca-Cola's "Going All the Way" and Budweiser's "Puppy Love" in 2014 and LG's "Man From the Future" in 2016. Production company: RSA Films. Director of photography: Dariusz Wolski. President: Jules Daly. Executive producer: Tracie Norfleet. Bidding producer: Paul Kawasaki. Producer: David Mitchell. Production design: Tom Foden.
Chief creative officer: David Angelo. Executive creative director: Colin Jeffery. Creative directors: Ben Purcell, Steve Yee. Head of production: Carol Lombard. Executive producer: Christopher Coleman.
VFX: Method Studios. Senior VP-production: Gabby Gourrier. Executive producer: Stephanie Gilgar.
Editorial: Cut & Run. Editor: Steve Gandolfi. Lead assistant editor: Sean Stender. Managing director: Michelle Burke. Executive producer: Carr Schilling. Producer: Christie Price.
AGENCY: David & Goliath
QUARTER AIRED: Q4