All bets are off when potato chips are at stake in this Super Bowl XXXVIII treatment by Omnicom Group's BBDO Mexico City.
Frito-Lay's Lay's brand would return for one more Super Bowl in 2006 ("Fence") before yielding the turf to sibling brand Doritos for a lengthy run of "Crash the Super Bowl" contest entries starting in 2007 ("Check Out Girl," "Live the Flavor").
Director: Rocky Morton. Production company: MJZ.
Agency executive producer: Brian Mitchell. Creatives: Carl Jones, Jose Luis Rosales.
Editorial: Crew Cuts.