This spot for PepsiCo's new premium water brand, just on shelves since the end of January, shows a city transformed by a rainstorm that turns everything into art -- even if it seems questionable for anybody to collect these particular raindrops in their mouths.
The artsy theme was a big part of the marketing push for the new brand, whose packaging features rotating designs created by emerging artists.
The ad, by R/GA's Hustle Chicago, features music by John Legend. It went up against a 15-second commercial for another water brand, Fiji, in the thid quarter ("Nature's Gift").
PepsiCo also used its halftime sponsorship to promote Pepsi Zero Sugar.
Director: Robert Stromberg. Production company: RSA.
BRAND: Lifewtr
YEAR: 2017
AGENCY: Hustle
SUPERBOWL: LI
QUARTER AIRED: Q1
