The ad was the result of a social media campaign with comedian Jimmy Fallon, who curated and combined script submissions submitted via Twitter with the help of agency Hudson Rouge, a recently created division of WPP dedicated exclusively to Lincoln. The ad urges viewers to SteertheScript.com to watch a full-length video.
The idea for Speed Stick's Super Bowl debut in the same game was also sourced from consumers on Twitter ("Laundry").
Director: Matt Piedmont. Production company: Prettybird. Executive Producers: Kerstin Emhoff, Ali Brown. Producers: Tracy Houser, Bernard Rahill.
Hudson Rouge creative director: Jill Lin. Account director: Emily Shahady. Agency producers: Sherri Levy, Mary Ellen Duggan.
VFX/color: The Mill. VFX producer: Zu Alkadiri. 2D lead artist: Dan Williams. 3D lead artist: Vincent Baertsoen. 3D artists: Alex Allain, Billy Dongyoon Jang, Paul Liaw. 2D artists: Bruno de la Calva, Erin Nash, Iwan Zwarts. Art department: Gera Frascaroll. Colorist: Fergus McCall.
Editorial: Spot Welders. Editor: Dick Gordon.
AGENCY: Hudson Rouge
QUARTER AIRED: Q3