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Turner’s Marybeth Strobel on the ad experience that works
November 16, 2018

Marybeth Strobel, Turner Ignite’s Vice President of Ad Innovation, sits down with Ad Age President & Publisher Josh Golden to discuss how Turner brings value, relevancy and utility to their fans with the help of linear audience targeting.

 

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WarnerMedia's Katrina Cukaj on the power of cultural moments for brands

Volkswagen CMO Jochen Sengpiehl on leading the biggest transformation in the history of the automotive industry

Oracle NetSuite’s Kendall Fisher on building platforms to help entrepreneurs tell their story

EY Americas CMO Toni Clayton-Hine on going beyond tax and audit to build long-term brand success

Perpetua’s Adam Epstein on using AI to help brands win on Amazon

Discovery’s Karen Grinthal on the new innovation she dubs the “Peloton of food”

Captivate’s Marc Kidd on being out-of-home and making those awkward elevator rides more bearable

How music video platform Vevo uses OTT and connected TV to amplify its reach

Salesforce CMO Stephanie Buscemi on the importance of ‘walking the walk’ when it comes to building trust

How the Pittsburgh Cultural Trust leveraged consumer data to debunk a $24 million myth

Adobe’s AJ Shin on using machine learning models to maximize client revenue

How global human rights agency USA for UNHCR is using data to provide better care for refugees

PPAI’s Brittany David on today’s hottest promotional products and the brand she’ll always associate with the World Series

PPAI’s Paul Bellantone on the power of physical advertising, meeting people where they are and the US-China trade war

True[X]’s Pooja Midha on making TV advertising better in a world where time and attention are scarce

Neustar, Inc.’s Alex LePage on hyper-competition, driving fluency in data and analytics and taking risks

Deloitte Digital’s Mark Singer and MedMen’s David Dancer on the underpinnings of creativity, old school marketing and their hotel arrival routine

Salesforce’s Stan Sugarman on driving business values, breaking down silos and hiring for attitude

Salesforce’s Jon Suarez-Davis and Isobar’s Jean Lin on the evolution of Cannes Lions, the new CX and binge-worthy TV

Salesforce’s Cristina Jones and Deloitte Digital’s Alicia Hatch on the importance of inclusive marketing and the best phone call they got to make

WarnerMedia’s Mary Sculley on the power of brand purpose, the $30 trillion sustainability industry and what her parents think of her profession

Edelman’s Judy John on the inspiration behind ‘Like a Girl,’ creating earned media the 2019 Edelman Trust Barometer

Bleacher Report’s Howard Mittman on driving engagement, widening the aperture of sports culture and partnering with Travis Scott

WarnerMedia’s Jenn Cohen on being digital first, nurturing talent and the mentor that changed her career

Vevo’s Kevin McGurn on being the arbiters of the professional music video

Xaxis’s Sara Robertson on working with AI, blended metrics and getting inspired at Cannes Lions

Xaxis’s Nicolas Bidon on the power of outcome-driven media, walled gardens and Cannes Lions traditions

Cadent's Nick Troiano on addressable TV, this year's upfronts and cord-cutters vs. cord-nevers

Periscope by Quad's Peter Nicholson on d-to-c, front-door marketing and using love to build brand loyalty

UPtv's Charley Humbard on starting the TV network, purpose-driven marketing and maintaining trust with viewers

Quad's Eric Ashworth on the $4.3 billion legacy print organization’s transformation

UPtv’s Amy Winter on the power of uplifting content

Jay Samit on How AR-Empowered Brands Will Win

UPtv’s Lisa Fischer says OTT hasn’t replaced linear TV yet

Image Source’s Tom Goos on creating impact with promotional products

PPAI’s Paul Bellantone on the growth of the promotional products industry

Neustar’s Marc Vermut on the power of understanding your audience

Salesforce's John Carney on the power of 5G

Wunderman Data's CEO on turning data into insights

Salesforce Marketing Cloud's Jon Suarez-Davis on using AI to make sense of all that data

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PPAI’s Paul Bellantone on the growth of the promotional products industry

Deloitte Digital's Alan Schulman on elevating human experience over customer experience

Deloitte Digital’s Amelia Dunlop on elevating the human experience

Neustar’s Alex LePage on making sense of all the data

GSTV’s Sean McCaffrey on the data behind marketing at the pump

Turner Ignite’s Tom Boland on targeting at scale with Launchpad

Greg T. Gordon on Turner’s newest branded content arm, Turner Ignite Studios

Music Audience Exchange’s Nathan Hanks is bringing brands into the music ecosystem

PPAI’s Paul Bellantone on the $23.3 billion advertising medium all brands should leverage

Seth Godin on why big brands need to rethink their marketing

Facebook’s Jessica Jensen on gender diversity and equality

Facebook’s Kofi Amoo-Gottfried on diversity and inclusion

Deloitte Digital’s Alan Schulman on creating content at the speed of culture

Facebook’s Alvin Bowles on diversity in advertising

Turner Ignite’s Dan Riess on creating custom content that actually resonates

Deloitte Digital’s Allan Cook on why we’re at the elbow of the AR/VR/MR curve

Otto Bell on live advertising with CNN’s branded content studio

CNN Digital's Christine Cook on surprising changes in viewing behavior

Deloitte Digital’s Todd Paris on the importance of data ownership

Stefanos Loukakos on How Facebook Messenger Is Changing e-Commerce

Heat’s Evan Slater on Going Beyond Ads

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Carolyn Everson Talks Cambridge Analytica

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