American Brands' Master Lock continued its two-decade Super Bowl streak (minus 1986 and 1987) with this execution by Milwaukee's Cramer-Krasselt, the same commercial as it ran in the prior two years' big games.

"Same spot as last year," Ad Age ad critic Bob Garfield noted approvingly. "Same bull's-eye."

In 1996, the run would conclude with a frightening new commercial, "Something's Happening," where it seems like many of the locked-down environments of "Security" have gone to hell.

BRAND: Master Lock

YEAR: 1995

AGENCY: Cramer-Krasselt

SUPERBOWL: XXXIX

QUARTER AIRED: Q1