American Brands' Master Lock continued its two-decade Super Bowl streak (minus 1986 and 1987) with this execution by Milwaukee's Cramer-Krasselt, the same commercial as it ran in the prior two years' big games.
"Same spot as last year," Ad Age ad critic Bob Garfield noted approvingly. "Same bull's-eye."
In 1996, the run would conclude with a frightening new commercial, "Something's Happening," where it seems like many of the locked-down environments of "Security" have gone to hell.
BRAND: Master Lock
QUARTER AIRED: Q1