Perhaps one of the most iconic campaign in advertising history, MasterCard and McCann-Erickson's “Priceless” effort was front and center during the 2001 Super Bowl, which saw two new executions.
Here the agency cleverly demonstrates the “There are some things money can’t buy” slogan by depicting an auction where items for sale include gravity and the color red.
The other spot shows lifelong friends in childlike pleasures on a private island.
MasterCard took a few years off from Super Bowl advertising after the 2001 game, then came back in 2004 with a "Priceless" execution starring Homer Simpson.
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