MBNA - Rugby
MBNA pivots from Super Bowl XXXIX in this spot by opening on a rugby match as a voiceover says, “And we’re back, to the sport of no pants, no helmets and no million-dollar commercials.” (The average price for 30 seconds of Super Bowl time that year was actually $2.4 million.) The concept, via The Helm, is that MBNA has an affinity credit card for any interest, however obscure.
BRAND: MBNA
YEAR: 2005
AGENCY: The Helm
SUPERBOWL: XXXIX
