McDonald's hypes the Whopper in a minute-long, cross-country musical montage by Needham, Harper & Steers, its agency of record since 1970.
A minute can seem extravagant in the context of Super Bowl air time. NBC was averaging $222,000 for 30 seconds of air time that year; adjusted for inflation in early 2016, Ad Age reported, that was $771,000 per half-minute. But Super Bowl XIII also averaged 74.74 million viewers, impressive reach particularly when the U.S. population was only 225.1 million.
AGENCY: Needham, Harper & Steers