Pepe le Pew, the antihero skunk from Warner Bros.' Looney Toons roster, promotes the new McDLT to Super Bowl crowds in this spot via Leo Burnett in Chicago.
In the process, he goes up against Herb, Burger King's nerdy mascot in the same game's ads ("Find Herb"). But Pepe has backup: the famously cursed lovers of Shakespeare's Verona, who turn out for the McDLT in a companion Super Bowl XX spot ("Romeo and Juliet"). The unifying theme of McDonald's ads: "When those that are kept apart finally come together, it's not just good, it's fantastic." (Or, as Pepe puts it, "fantastique.")
The pair of Super Bowl ads for the McDLT were part of a $100 million marketing campaign.
AGENCY: Leo Burnett